Days after Rihanna added skincare to her Fenty Beauty line, Alicia Keys announces that she is partnering with ELF Cosmetics for a skincare and wellness line. The press release on the upcoming release states it
will enable Alicia to further explore conversations about inner beauty, wellness and connection.”
The star had sworn off wearing makeup a few years ago although she will occasionally wear a bit for a more natural look. The partnership will include “a line of skin-loving, dermatologist-developed, cruelty-free products, the brand aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action.”
Although the exact lineup hasn’t been announced, you can get an idea of Keys favorite products in this video from Vogue.